Elder: Capitalizing on the Western World's Forgotten Demographic Transition

Prompted with MidJourney

Consumer-centric from the outset, Outspire is a unique, thesis-driven incubator launched by Otium Capital, Pierre-Edouard Sterin’s family office. As a pioneering incubator backed by one of the most active investors in French ventures, rather than just investing, we hire and co-build ideas with extraordinary CEOs laser-focused on companies that can shape the future of the consumer space with a potential for €100M and profitability in 5-7 years. Our deep understanding of industry megatrends powers our decisive execution.

After our first investment thesis, 'Unplug,' we've developed our second thesis, 'Elder,' dedicated to addressing the unique needs and well-being of the silver generation.

We stand at the cusp of a significant demographic transformation. Between 2020 and 2030, the global population of individuals aged 60 years and older is projected to rise from 1 billion to 1.4 billion. This trend is expected to continue, with the number of people aged 60 and older anticipated to reach 2.1 billion by 2050, essentially doubling. In France, the demographic shift is especially stark. The population of individuals aged 85 and older is projected to rise dramatically from 2.5 million to 4.8 million between 2030 and 2050. This represents a remarkable 85% growth within a mere two decades. 

In France, the number of individuals aged 75-84 set to increase by a staggering 49%, from 4.1 million to 6.1 million from 2020 to 2030. 

At the heart of this demographic transformation is the advent of the "papy boomers," a cohort molded by the counterculture of the Rolling Stones era. Unlike their parents, this generation was revolutionary in their youth, defying social norms and embracing novel concepts that distinguished them from their predecessors. They matured during a period of profound social and political change, which fostered their progressive, innovative, and unconventional mindsets. Now, as they enter their senior years, they continue to embody this ethos of adaptability and evolution. This group, far from being traditional seniors, is recognized by Pew Research as the fastest-growing adopters of key technologies, avidly using smartphones, tablets, computers, and social media. In essence, they are our parents, not our grandparents, and the market must evolve to meet their unique and modern needs.

However, despite their tech-savviness and unique needs, the market has struggled to respond in kind.This gap becomes glaringly evident against a backdrop of strained healthcare systems, overworked caregivers, and the ongoing struggle to address basic needs for the elderly. 

This gap in the market represents a golden opportunity for disruption in the elderly care sector. Traditional industry players have been slow to respond, creating an opening for agile entrepreneurs to redefine the landscape. By harnessing cutting-edge advancements in user experience, artificial intelligence, and data analytics, these innovators can adeptly address the unique challenges faced by seniors. With their higher pensions and greater service needs, seniors offer a compelling market segment. Purpose-driven businesses can capitalize on this by delivering tailored, innovative solutions to meet their diverse needs. In doing so, they stand to not only reap significant profits but also make a profound, positive impact on the lives of seniors.

Here are a couple of projects we are working on to cater to this thesis: 

In our team-building efforts, we're not just hiring in the traditional sense. We are actively seeking execution-focused CEOs and purpose-driven entrepreneurs with proven track records. Our ideal candidates fall into three categories:

This isn't just a business challenge—it's a societal imperative to enhance the lives of the people who raised and shaped us, our parents and grandparents, who are now in urgent need of care and support.

Join us in this thesis and the companies we're creating.

Together, let's honor and empower those who paved the way for us. 🤘

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